Groundwork
Twelve weeks. Your home environment, your food, your sleep, your training. All of it, handled.
Most people trying to get healthier are working from a hundred half-remembered articles and a podcast they listened to six months ago. They know they should filter their water and lift more and sleep better, and they've been meaning to sort it out for two years. It takes time, and time is something you do not have.
I've spent the time and done the research. Now it's up to you.
Maximum of four clients at any time. You must be willing to make changes and do the work.
Who This Is For
This works best if you’re:
Busy enough that research time is the real bottleneck, not motivation
Starting a family, or already have young kids, and the environmental exposure questions have started to matter more
Willing to actually change things, including some you're attached to
This is not for you if you’re looking for just a diet plan, want someone to manage a diagnosed medical condition, or want a document you can file away and feel good about owning. This is twelve weeks of work.
The Problem
The wellness information problem isn't scarcity. It's volume.
There are forty credible-sounding answers to every question, half of them contradict each other, and the ones with the best marketing budgets are usually the worst. Meanwhile the things that would actually move your health are unglamorous and specific: which filter for your particular water, whether your pans are shedding into your food, what your sleep is actually doing versus what you think it's doing, how much you're really training.
Nobody sells you the boring version. So you end up with a supplement drawer and a nagging sense you're still doing it wrong.
Groundwork is the boring version. The foundational work, done once, done properly, with someone who's already read the studies you don't have time to read.
What The Twelve Weeks Look Like
Week 1-2 — Audit and baseline
A detailed intake covering ten dimensions of your home and daily life, then 60 minutes walking through a day in your life start to finish. Your Tap Score water test kit ships out. You get your Groundwork Report and your 12-Week Plan: every action item mapped across the engagement, with the highest-priority items flagged.
We also take baselines. Current training, VO2 max if you have access to testing, strength numbers, what you actually eat in a normal week. Week 12 is measured against week 1, so week 1 has to be measured.
From here, two tracks run at once.
Track 1: Your home environment - weeks 1 through 8
Weeks 1–4 — Quick wins and biggest exposure reductions
The daily-use items contributing the largest share of your exposure load. Water, cookware, the personal care products with the most skin contact. Mostly one-time purchases. You buy the right thing once and it's handled.
Weeks 5-8: Habits and routines
The things that need more than a purchase. Product audits as items run out, ventilation habits, cleaning routines, indoor air. Slower, because it’s behavior rather than just shopping.
By week 8 the work at home is substantially done, and it stays done.
Track 2: Your training and nutrition — weeks 1 through 12
Weeks 1–4 — Baseline is measured
Your program starts with baseline measurements. Two or three foundational nutrition changes at first, rather than a full overhaul.
Weeks 5–8 — Progressive overload
Exercise routine ramps up. Lifting and cardio, with focus varying from individual to individual. Protein sourcing and meal structure get sorted.
Weeks 9-12 — Peak
Retest against your week 1 baselines. Sleep and stress practices are layered in to support recovery.
Week 12 — Graduation
We lock in what’s working, review what isn’t, and set up the path that keeps everything running once the initial engagement ends.
Throughout: weekly check-ins by email, a 30-minute call every other week, and direct access when something comes up.
Flexibility
The structure is fixed. The emphasis isn’t.
The twelve weeks always run in this order, because it's the order that works: the things you buy once come before the things you have to build a habit around. But where the weight lands depends entirely on what your intake turns up.
If your water is already handled and your kitchen is clean, we move through Part 1 fast and spend the time on training and sleep. If you've got a water-damage history and a gas stove, weeks 3 through 6 get most of the attention. Some clients need foundational changes across the board. Others are already doing most of it well and want the last twenty percent found and fixed.
That's what the intake and the first call are for. By the end of week two you'll know exactly where your twelve weeks are going.
What’s Included
What’s Included
Full intake form and 60-minute deep review session
Your personalized Groundwork Report, covering ten dimensions of your health with priority ratings
Your 12-Week Plan — every action item mapped across the engagement, with priority flags
Baseline measurements and a week-12 retest
The Evidence Library — 70+ peer-reviewed and primary sources behind every recommendation
Simple Lab tap water test kit, included
Custom 12-week progressive training program
Personalized nutrition protocol
Shopping concierge document with direct purchase links
Six scheduled calls across the engagement
Weekly check-ins and direct access throughout
Graduation session and a long-term plan for post-engagement
About Anthony
I spent almost thirteen years in the corporate world before starting The Wellness Brew. I played football at Brown University, and the injuries from that are what sent me down the anti-inflammatory research rabbit hole in the first place, well before it was a content category.
I write a weekly newsletter read by people who care about their health and don't have time to sort signal from noise. Everything in Groundwork comes from the same standard I hold the newsletter to: primary studies over summaries, observational data labeled as observational, and no product recommendation I wouldn't use in my own house.
I'm not a doctor and this isn't medical care. What I am is the person who has already spent the time and done the research, and who will sit with you until your house and your routine reflect it.
Pricing - $6,000
$6,000 for the full 12-weeks
Less than most health insurance deductibles these days. Most people will spend more than this over a few years on gym memberships they don’t use, water filters that don't actually remove contaminants and supplements they don't need. This is the version where it's actually worth it.
Our Guarantee
If our first call doesn't surface at least 3 high-priority recommendations specific to your home or lifestyle, or if you're not completely satisfied with the work, we will provide a full refund, no questions asked. Refund must be requested within 10 days of initial consult.
Frequently Asked Questions
Why not just read the newsletter?
You should, it's free. The newsletter tells you what's true in general. Groundwork tells you what to do in your house, with your water, on your schedule. The gap between those two things is where most people stall out.
Is this medical care?
No. This is educational and lifestyle work. I don't diagnose, treat, or manage medical conditions, and I don't order or interpret labs. Anything clinical goes to your physician, and I'll tell you clearly when something belongs there.
What if I travel a lot or have a weird schedule?
Fine. The calls move. The program is built around your actual life, which is the entire point.
What if my spouse isn't on board?
Common, and worth raising on the call. Most of the home environment work benefits the whole household whether or not everyone is enthusiastic about it. The habit changes are yours.
What happens after twelve weeks?
You get a long-term plan covering filter replacement cadence, re-testing schedule, and how to keep the habits. Some clients continue on a lighter check-in basis. No obligation either way.
Do you take everyone who applies?
No. The application and call are there so we both find out whether this is a fit. If it isn't, I'll say so and point you somewhere better.
Maximum of four clients at any time.
If the timing is right, start with the application. It takes about five minutes, and if if it looks like a fit we’ll get on a call for twenty.